Mobile Works recently launched a rebranding and marketing campaign featuring a new logo, tagline and website. The new campaign reflects the initiatives of the Workforce Innovation and Opportunity Act (WIOA) signed into law by President Obama in July 2014. Print and online resources are being used to inform the public.
The new logo visually communicates Mobile Works' goal of underwriting training programs leading to growth and advancement for businesses and job seekers. The tagline, Training for the Good Jobs, aligns with Mobile Works' mission -ensuring competitive advantage for employers through quality people and for people through quality jobs .
"We underwrite specific training programs," states Sydney Raine, Mobile Works president. "Our training programs align with the needs of local businesses and employers and positions job seekers for a promising career-not just a job, but a career path allowing for growth and development."
The website includes a fresh, new look with improved navigation and functionality, responsive design technology, and a wealth of information and resources to assist jobseekers and the business community. Feedback to ensure enhanced customer satisfaction and employer engagement will also be encouraged via surveys and comments.
Mobile Works is the local workforce investment agency operating under the U.S. Department of Labor's Workforce Innovation and Opportunity Act. Businesses and job seekers interested in learning more should call (251) 432-0909 or visit www.mobile-works.org.